Search Engine Optimization

Define potential target keywords based on business goals outlined in the project brief and opportunities found in the SEO audit.

Define SEO competitors based on keyword research and determine areas of opportunity and risk.

Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

Document actionable plan to introduce changes to the website code and content to optimize it for search engines. Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.

The Online Presence Analysis lets us look into how your business is doing online. We will look at your website design, functionality, and content. We will also look into your ideal keywords and locations in respect to your competitors in relation to your competition.