Social Media Optimization and Marketing

Engage users and expand your audience with a strategic social media engagement strategy.

Social Media Integration

Social Media Marketing offers great advantages when it comes to targeting a brand’s target audience. There are a number of techniques you can use to efficiently reach your desired audience:

Easily Share Content

Social Media is the most relevant platform to promote your business and it gathers maximum crowd to your web portal.

Easily share content through Twitter, Facebook, and hundreds of other Web 2.0 websites

Effortlessly Create Site

Effortlessly create site accounts and logins with Facebook Open Graph

The increasing success rate of social media optimization is quite obvious because of the exponential increase in the number of people getting engaged in social media activities.

Quickly Create Bookmarks

Quickly create bookmarks to your site through use of readily available social media tools

Provide offers and arrange contests to keep active audiences engaged with your business

Leverage Influential Capabilities

Leverage influential capabilities of social media by integrating Facebook on eCommerce websites

Interact and consult with your customers and analyze their area of interest

Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.

Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Competitive Analysis

Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews

Social Audit

Create baseline for current social performance based on analytics data and social media monitoring

Projects Brief

Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influencers

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

Content Strategy

Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding

Advertising Strategy

Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

Measurement Planning

Produce measurable short and long term goals when marketing on social media and evaluate campaign performance

Engagement Strategy

Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution

Profile Strategy

Document actionable plan and a social media strategy to develop or optimize profiles for engagement

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

Community Management

Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers

Advertising Implementation

Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

Brief Content management

Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Quarterly Review

Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management

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